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AD CONSTRUCTION LTD
JULY 2007
INTRODUCTION
This project summary is a comprehensive and concise document of the development of a premium residential real estate project in the Accra Metropolis. The main purpose of this document is to assist management of AD Construction Ltd in planning for the project and also to raise construction finance from Private Equity Funds, Asset Management Institutions, Financial Institutions and other Investing interests.
Overview of the Company
AD Construction Ltd which was incorporated in January 2004 has gained valuable experience and has established itself in a niche market of the real estate industry in Ghana. The primary vision of the company is to become a market leader in developing and maintaining prime property in exclusive locations. We intend to achieve this vision by:
· Focusing only on prime and exclusive locations;
· Creating exceptional investment with a strong basis and growth potential;
· Enhancing our brand through active management and improvement; and
· Maximizing investment returns through optimal and low risk financing.
Project Objectives
Our primary objective as a company is to maximize returns on all our investments and thereby ensure that all our investment partners enjoy sustainable and dependable returns. We are seeking for this project, a joint venture partner and construction finance of Twenty Million dollars ($20,000,000.00) at an attractive interest rate for a period of five years. The funds once secured would be used to finance the construction of two hundred units of residential condominium apartments at a premium location in the heart of the city of Accra.
Investment Strategy
Our long-term policy is to seek high yielding properties, plots and/or land and spread our risk by balancing the portfolio using class and geographical location. Our investment approach is to concentrate on the fundamentals of each individual asset. We also ensure that all individual assets and projects in total return above 25% after interest and taxes. This is to ensure that our stakeholder interests are maximized at all times.
A key criterion used for such assessments is a property's enduring attraction to home buyers, because of its suitability, location and efficiency. Our strength lies in our knowledge of regional and local market needs which enables us to take advantage of - and create - opportunities throughout Ghana.
Marketing and Sales Strategy
Our primary target market will be real estate Investors and non-resident Ghanaians who desire to invest in real estate or own residential property in Ghana. We will focus on Ghanaians resident in Canada, USA and UK. Research indicates that there are over 40,000 Ghanaians living in Toronto, over 200,000 in New York and over 300,000 in London. There is also a growing number of resident non-Ghanaians who have access to enormous capital and credit facilities.
Overview of Management
AD Construction Ltd is currently supported by a management team with substantial industry experience coupled with a keen understanding of local issues, financing strategies and marketing strategies. The company also employs the services of leading professionals to create a focused tactical direction. This leaves the Board to focus on strategic decisions and ensure a sound future for the company.
Our Board members and management team is currently made up of the following:
Board of Directors
Mrs. Karen Tranoh. ..............................Banker, Board Chairperson
Mr. Alex Dautey. ....................................Executive Partner & Board Member
Mr. Larry Apaloo. .................................Legal Practitioner, Board Member/Secretary
Mr. William des Bordes……………..Chartered Accountant, Board Member
Management Team
Alex Dautey . ...........................................Executive Partner & CEO
William des Bordes……………………V.P. of Finance
Debbie Captan. .......................................Administration
Minta, Ossom & Associates. ..............Chartered Accountants and Auditors
Agbenoto.& Associates ...................Corporate Lawyer
Exit Strategy
We expect that construction of the apartments will be completed within 1 year after commencement and our sales projections show that all two hundred units would be sold out over a period 3 years. To ensure that all sales proceeds are collected on a timely basis, potential buyers who may require mortgages would have to be pre-approved by a Mortgage Bank (Ghana Home Loans) before an offer of sale would be made by AD Construction Ltd. Per our cash-flow projections, all loans contracted for the construction and any interest accrued thereon would be fully paid up by the end of the 4th year. Further sensitivity analyses indicate also that in the worst case scenario, all such monies would be paid up by the end of the 5th year.
THE PROJECT
Overview of the Project
This project captioned “THE DIPLOMAT” is to be located at West Ridge (one of the most exclusive locations in Accra). We intend to develop and offer for sale 200 units of 3 bedroom premium condominiums on a 2 acre land. The condominiums will be finished with the choicest of materials and will indeed be the most talked about building when completed. The condominiums will also be equipped with ultra modern gadgets and appliances and would rival high class developments the world over.
Gross Profit Projection
We would build and sell 200 units of Luxury Condominium Apartments over a period of 3 years for total sales revenue of Fifty Million dollars ($50,000,000.00). We estimate an average sales price of Two hundred and Fifty Thousand dollars ($250,000.00) which we anticipate will rise substantially when actual construction begins.
We have also estimated a total of Twenty Million dollars ($20,000,000.00) to complete the project, thus we estimate an average cost of One hundred Thousand dollars ($100,000.00) per apartment. A detailed costing per apartment has been attached as Appendix II. The table below is a summary of the gross profit projections for the entire project.
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Description |
Number |
Unit Amount ($) |
Total Amount ($) |
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Revenue |
200 Units |
250,000.00 |
50,000,000.00 |
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Cost per Condo |
200 Units |
100,000,00 |
20,000,000.00 |
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Gross Profit |
200 Units |
150,000.00 |
30,000,000.00 |
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Gross Profit Percent |
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60% |
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A detailed Statement of Income and Expenses has been attached as Appendix I.
Action Plan
We have developed a 7 point action plan which we have already put into effect. This action plan is intended to propel AD Construction Ltd to realize this vision in an efficient and cost effective manner.
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No |
Action Point |
Status/ Comments |
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1 |
Acquire land in prime area |
Done |
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2 |
Develop detailed plans and build models |
In progress |
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3 |
Obtain Permits from relevant regulators |
In progress |
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4 |
Pre-sell 60 condos and source for construction funding |
In progress |
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5 |
Commence Construction and continue selling |
Yet to commence |
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6 |
Complete construction in 1 year and selling in 3 years |
Yet to commence |
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7 |
Commence repayment of Loan after year 1 for 4 years |
Yet to commence |
APENDIX - I
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AD CONSTRUCTION LTD. |
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PROJECTED STATEMENT OF INCOME AND EXPENSES |
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RIDGE - "THE DIPLOMAT" PROJECT |
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REVENUE |
AMOUNT($) |
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Sale of Houses |
50,000,000 |
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TOTAL REVENUE |
50,000,000 |
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Less: Cost of Project |
20,000,000 |
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Gross Profit |
30,000,000 |
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EXPENSES |
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Salaries and Commissions |
2,000,000 |
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Rent |
120,000 |
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Bank Charges |
140,000 |
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Office and General Expenses |
510,000 |
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Advertising & Promotions |
1,200,000 |
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Telephone |
180,000 |
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Insurance |
250,000 |
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Interest on Loan |
- |
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Automotive Expense |
500,000 |
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Professional Fees (Construction, Accounting & Legal) |
520,000 |
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Depreciation |
- |
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Miscellaneous |
800,000 |
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Travel Expenses |
300,000 |
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TOTAL EXPENSES |
6,520,000 |
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NET INCOME BEFORE INTEREST AND TAXES |
23,480,000 |
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APENDIX - II
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AD CONSTRUCTION LTD |
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DIPLOMAT CODOMINIUM COSTING JUNE 2007 |
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EXPENDITURE |
($) |
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Labour Masons |
3,000 |
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Labour Steel Benders |
1,000 |
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Labour Carpenters |
2,000 |
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Labour Electricians |
2,000 |
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Labour Plumbers |
2,000 |
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Labour Tilers |
2,000 |
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Labour General |
3,000 |
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Sand |
3,000 |
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Chippings |
2,000 |
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Cement |
4,000 |
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Iron Rod |
3,000 |
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Latrite Filling |
1,000 |
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Base Concrete |
5,000 |
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Blocks Hollow 6" |
2,000 |
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Wawa Boards |
1,000 |
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Nails |
1,000 |
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Electrical Material |
3,000 |
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POP Ceiling & Walls |
2,000 |
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Door Frames |
500 |
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Doors |
2,000 |
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Windows |
2,000 |
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Floor Tiles |
2,000 |
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Plumbing Materials |
5,000 |
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Paint White |
500 |
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Exterior Paint |
1,000 |
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Interior Paint |
2,000 |
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Kitchen Cabinets |
4,000 |
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Wardrobes |
3,000 |
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Electrification |
1,000 |
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Water Connection |
2,000 |
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Social Center & Amenities |
6,000 |
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Land Cost Apportioned |
9,000 |
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Finishing |
18,000 |
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TOTAL EXPENDITURE |
100,000 |
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